Marcelo Ment is responsible for creating the Beija-flor that brings the identity of the campaign “Natal Sem Fome” in 2021. The late Betinho, always cited the fable of the Beija-flor as the motto of Ação da Cidadania, the entity responsible for the campaign, considered one of the largest civil society solidarity mobilizations, which has taken place since 1994 and has already helped more than 20 million people throughout Brazil to have a dignified Christmas.

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